TutorialMarch 20, 202510 min read

BM Account Setup Guide: Getting Started After Purchase

Step-by-step guide to setting up your newly purchased Business Manager account for maximum performance and longevity.

BM Account Setup Guide

Congratulations on purchasing your BM account! Follow this comprehensive guide to set up your account for maximum performance and longevity.

Step 1: Secure Your Account (First 30 Minutes)

The first thing you should do after receiving your BM account credentials:

  • Change the password — Use a strong, unique password
  • Enable 2FA — Set up two-factor authentication immediately
  • Update recovery email — Change to your own email address
  • Review connected assets — Check what pages and ad accounts are connected

Step 2: Configure Your Business Settings

Navigate to Business Settings in your BM and configure:

Business Information

  • Update business name if needed
  • Add your business address
  • Set your timezone and currency
  • Upload a business logo
People and Permissions
  • Remove any unnecessary users
  • Add your team members with appropriate roles
  • Set up permission groups for organized access

Step 3: Set Up Your Ad Account

Payment Method

  • Add a reliable payment method (credit card or PayPal)
  • Start with a lower daily budget to warm up the account
  • Monitor for any payment holds or verification requests
Account Settings
  • Set your account's timezone
  • Choose your currency
  • Set up automatic billing threshold

Step 4: Install Your Pixel

Before running any ads, install your Facebook Pixel:

  • Go to Events Manager in your BM
  • Create a new pixel or use the existing one
  • Install the pixel code on your website
  • Verify the pixel is firing correctly
  • Set up custom conversions

Step 5: Warm Up Your Account (Week 1-2)

This is the most critical phase. Follow these guidelines:

Days 1-3: Start with $5-10/day budgets Days 4-7: Gradually increase to $20-50/day Week 2: Scale to your target budget

Important warming tips:

  • Don't make sudden large budget increases
  • Run engagement or traffic campaigns first
  • Use compliant ad creatives
  • Monitor for any restrictions daily
  • Keep the account active every day

Step 6: Optimize for Performance

Once your account is warmed up:

  • Test multiple ad sets — Find your winning audience
  • Use lookalike audiences — Leverage Meta's algorithm
  • Implement retargeting — Capture warm traffic
  • Monitor frequency — Avoid ad fatigue
  • Scale gradually — Increase budgets by 20% every 3-4 days

Common Mistakes to Avoid

Spending too much too fast Using non-compliant ad creatives Ignoring account warmup period Not setting up 2FA Making dramatic budget changes

Need Help?

If you encounter any issues during setup, our support team is available 24/7 on Telegram. We're here to help you get the most out of your BM account.

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